Removing the Friction That’s Slowing Your Growth.
Spending more won’t help if your message isn’t landing. We find where friction interrupts your customer journey so every dollar you spend earns more.
A 30-minute call to see if we’re a fit.
Friction, Defined
fric·tion (n.)
The unnecessary effort, confusion or uncertainty that keeps a customer from moving forward with your business.
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Effort
Too many steps to get an answer
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Confusion
Jargon and broad promises
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Uncertainty
No proof, no clear next step
Great marketing isn’t measured by how much you do. It’s measured by how easy you make the customer journey.
Are Your Customers Working Too Hard?
What You Know
- What you do, and who it’s for
- Why it’s good
- Why customers choose you
- What your terms mean
What a New Customer Sees: Example Copy
- An AI-powered platform for…
- Up to 3.2x more efficient*
- Trusted by industry leaders
- Our FlowSync™ framework
Without closing that gap, more marketing just brings more people to the same unanswered questions.
Five Places Friction Shows Up
Places, not stages. A company can be strong in one and stuck in another.
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Find You
“Where should I look?”
Show up where buyers search: Google, AI answers, LinkedIn.
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Understand You
“What do you do, and is it for me?”
Make it so clear they get it without an explanation.
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Trust You
“Why should I believe you?”
Buyers trust people, not prompts. Real stories, real voices.
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Choose You
“Why you, and what’s next?”
Make the difference obvious and the next step easy.
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Stay with You
“Am I getting what I expected?”
Help customers see value fast, and give them reasons to tell others.
Not ready to talk? Get the One-Page Self-Check by Email
Three Ways to Work with Us
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Pinpoint
The Friction Audit
Find where friction is slowing your growth.
Best when you know something’s off, but not exactly what.
2–6 weeks
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Remove
Projects
Remove a specific source of friction.
Best when you already know what needs fixing.
Scoped to the work
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Lead
Fractional Leadership
Senior marketing leadership, embedded in your team.
Best when you need someone to lead it, not just advise.
90 days, then month to month
Start with any one. Combine them as you need.
What the Friction Audit Shows You
Friction Scorecard
Illustrative Example| Place | Score, 1 to 10 | Rating |
|---|---|---|
| Find You |
7 out of 10
|
Minor |
| Understand You |
4 out of 10
|
Leak |
| Trust You |
6 out of 10
|
Leak |
| Choose You |
3 out of 10
|
Constraint |
| Stay with You |
9 out of 10
|
Clear |
Higher is healthier · Clear 9–10 · Minor 7–8 · Leak 4–6 · Constraint 1–3
Snapshot
2–4 weeks
Your team’s view
Complete
4–6 weeks
Your team + your customers
You Walk Away With
- Friction scorecard
- Alignment Gap
- 3–5 priorities
- What to stop
- 90-day plan
Start with What You Can See
- “Our team describes the business five different ways.” We’d Start With: Foundational Messaging
- “Only the founder can tell the story well.” We’d Start With: The Company Story
- “People visit our site but don’t reach out.” We’d Start With: Website Refresh
- “Buyers can’t find us on Google or in AI answers.” We’d Start With: Search and AI Visibility
- “Our content sounds like everyone else’s.” We’d Start With: Leader Voice Content Series
- “Our deck and proposals aren’t winning deals.” We’d Start With: Sales Materials
- “We’re launching something and need it to land.” We’d Start With: Product Launch
- “Customers love us, but nobody hears about it.” We’d Start With: Customer Marketing and Advocacy
A Senior Leader, Without the Full-Time Hire
| Full-Time Hire | Agency | Fractional Leader | |
|---|---|---|---|
| Senior Strategic Leadership | Yes | Varies by team | Yes |
| Works Inside Your Team | Yes | No | Yes |
| Starts in Weeks, Not Months | No | Yes | Yes |
| Flexes as Your Needs Change | No | By contract | Yes |
90 days to start, then month to month. Up to 20 hours per week. 30-day notice. A small number of clients at a time.
You Work Directly with a Senior Marketing Leader
The person in the room is the person doing the work.
20+ Years
running marketing
B2B and B2C
10+ years in each
Startup to F500
every stage of growth
Our Leadership Experience
Gaming
Pro Sports
Consumer Tech
Health Tech and AI
